ZONA Agency

For sponsors & brands

The right rooms. The right audience. Concepts built for you.

Tell us what you want to fund and the best organizers in the market pitch concepts back — or fund something already moving.

Tell us what you want to fund

You have budget and a mandate to reach a culture you’re not part of. Your options are a media buy that reaches nobody who cares, or an agency that’s never been in the room pitching you a deck about authenticity. Both of them cost the same. Neither of them can tell you which nights are actually real.

What ZONA does for you

Say what you want to fund

Budget, audience, activation type, category exclusivity. It goes to organizers we trust, and concepts come back — built for your mandate, not recycled from last year’s deck.

Or fund what’s already moving

There are nights and series looking for a partner right now. We’ll tell you which ones are real and which ones are a rendering.

The deal, structured

Rights, deliverables, exclusivity, payment schedule. Written down, before the night, so nobody is negotiating naming rights at load-in.

We’re in these rooms

We’re not reading about this culture. We book it every week. That’s the whole reason to use us instead of the agency with the nicer font.

Start to finish

  1. 01The mandate
  2. 02Concepts come to you
  3. 03Pick one
  4. 04Rights and deliverables
  5. 05We produce it
  6. 06The activation runs
  7. 07Proof

The money

A fee on the deal we broker.

We take a fee on the sponsorship value we put together. You’ll know the number before anything is signed. We’re not marking up the night and we’re not taking a cut from both sides — the organizer knows exactly what we make, and so do you.

The obvious objection

“Can you actually reach this audience, or is this a media buy in a nicer font?”

Fair, and we’d rather answer it honestly than with a number we made up. We’re not going to show you an impressions deck. What we’ll do is tell you which rooms your brand belongs in and which ones will make you look like a sponsor — and then put you in front of the people who run the first kind. Ask us about a concept and we’ll tell you if it’s real. That’s the service.

The right rooms. The right audience. Concepts built for you.

Tell us what you want to fund

Read by a person. You’ll hear back within 24 hours.